Your first impression with this product might be that it’s a “hippy app”, but in reality, it’s a highly versatile app with real benefits. I’ve come to use specific sound combinations (I call them soundtracks) only when working specific tasks or activities. Over time, these soundtracks have become my personal “theme songs” that are only played when I’m doing a specific task or activity. For example, if I block out time to just read and return work emails, I always listen to a combination of sounds I call “mellow focus” which has a steady but gentle beat that is a good match for the repetitive nature of emailing. I added the 20Hz “concentration” binaural overlay sound (think subtle vibration sounds that are pseudo subconscious). They have other "binaural beats” with varying frequencies to condition the listener for relaxing, focusing, pre-sleep, meditation, etc.. The moment I turn on my “mellow focus” selection, it’s like a flip is switched in my brain and I’m ready to bang out some emails because that sound equals that task. As such, it’s a great tool to outwit procrastination…just turn on your task-specific sound and you feel like you’ve started. I have many other personal "sound tracks" I use for various activities/tasks/preparation for both work and personal. Just like a smell can bring back a strong memory or put you in a certain mood, these “soundtracks” put you right back to a particular mindset.